Local Love
Tucked between Pigeon Forge and Townsend, Wears Valley is one of the Smokies’ best-kept secrets — a peaceful mountain escape filled with charm, character, and the friendliest locals you’ll ever meet. Whether you’re sipping coffee with a view, shopping for handmade treasures, or exploring mountain backroads, you’ll find plenty to love right here in the valley.
The Heavenly Roast Coffee Shop
Start your day at this cozy coffee haven, sip a rich espresso or creamy latte by the crackling fireplace, or step onto the back porch to take in sweeping views of Cove Mountain. Pair your drink with a fresh pastry or one of their famous sweet treats — it’s the perfect way to begin a slow morning in the valley.
Mountain View Winery
A must-stop for wine lovers, Mountain View Winery offers tastings of their locally made wines with unforgettable views. Sip and sample your favorites, then settle in with a full glass on the back porch overlooking the rolling hills of Wears Valley. Don’t miss their seasonal wine slushies — a refreshing treat on a warm afternoon.
Wears Valley Jeep Rentals
Turn your mountain getaway into an adventure! Rent a Jeep and explore the Smokies like a local — from scenic overlooks and backroads to hidden waterfalls and charming mountain towns. Feel the wind in your hair and discover the beauty of Wears Valley from behind the wheel of your own rugged ride.
Harper Bros. General Store
More than just a general store, Harper Bros. is a one-stop destination for shopping, snacking, and fun. Inside, you’ll find an inviting mix of home goods, local gifts, and sweet treats — plus a coffee bar to keep you energized while you browse. Outside, seasonal attractions include a mountain chair lift with panoramic views and horseback riding adventures that offer an unforgettable way to experience the Smokies.
Metcalf Bottoms
Great Smoky Mountains National Park
Just minutes from the venue, Metcalf Bottoms is a peaceful retreat perfect for connecting with nature. Enjoy a riverside picnic, take a leisurely stroll, or simply breathe in the fresh mountain air. This picturesque area also makes a stunning backdrop for wedding or engagement photos, and is a wonderful spot for your guests to explore.
Mountain Brothers General Store
Known as the place to stop in Wears Valley, Mountain Brothers General Store is full of Smoky Mountain spirit. Browse aisles stocked with local honey, homemade jams, and hand-poured candles. Pick up a souvenir, explore the old-fashioned candy station, or indulge in a piece (or two) of their creamy homemade fudge. You’ll also find a delightful selection of gifts, home décor, and local specialties that make it easy to take a piece of the mountains home with you.
Tip: After visiting, stroll around the area for more local gems — from shops serving fried pies and hand-scooped ice cream to studios showcasing handcrafted pottery and art.
Mountain Brothers Brewing Co.
Right next door to the general store, this lively brewery is the heart of local entertainment with daily live music performances. Grab a cold craft beer, enjoy live music on the patio, and take in the friendly, laid-back mountain vibes. Whether you’re winding down after a day of exploring or kicking off your evening, it’s the perfect spot to relax and connect with the local scene.
Elvira’s Café
Experience true Tennessee hospitality at Elvira’s Café, where every dish is made fresh using locally sourced ingredients. Open for breakfast, lunch, and dinner, this cozy café is a favorite among locals and visitors alike. Be sure to try the waffles, hotcakes, or crepes — we couldn’t choose a favorite, so we recommend tasting them all!
Foothills Parkway
Great Smoky Mountains National Park
Take a scenic drive along Foothills Parkway for some of the most breathtaking views in the Smokies. Pull off at one of the many overlooks to capture sweeping mountain vistas — an experience that perfectly captures the beauty of East Tennessee.
Where to Stay in Wears Valley
Wears Valley offers an abundance of cabin rentals to suit every style and group size. With many featuring mountain views, hot tubs, game rooms, and other fun amenities. For added convenience, a nearby community of rental homes within walking distance of the venue provides guests with easy access and shared on-site amenities — the perfect place to relax and make the most of your Smoky Mountain getaway. Inquire with us for a list of recommended nearby accommodations.